Step 1: Learn the Message
First, we recommend reviewing our recommendations on how to talk about your recruitment campaign. We conducted extensive research to identify the most effective talking points to use to encourage individuals to consider a career in long term care.
Understanding the research results will assist you in better reaching your target audience – prospective employees. And, applying the talking points and language suggested will help ensure you are using the strongest selling points as you work to attract more caregivers. These are research-proven strategies and language that have been tested with actual job seekers and current long term care employees.
Step 2: Pick A Plan
Next, review the “How To Recruit Long Term Caregivers” one pager for ideas on how to improve your hiring efforts. Are you looking to enhance your social media recruitment? Revamp your job listings? Find new ways to reach prospective caregivers? All of the above? Set a goal and let’s use Careers in Caring resources to reach it.
Step 3: Download and Personalize
Now that you understand the core messaging and have a target goal, the next step is to review the Resources page, and filter based on resource type and who you are. You can download resources that are customizable to your facility or state affiliate (labeled “Editable”) or simply download resources that are ready-to-use.
Use Careers in Caring stock photos, social media toolkits, one pagers, and sample job postings to amplify your hiring campaign across all platforms.
Share these resources and content on your website, with your employees, and more! Don’t be afraid to be creative and use how you see fit.
Step 4: Spread the Word
Now that your resources are customized and ready to go, put them to use!
- Post your job openings. Use job boards such as Indeed or Glassdoor, local college and university websites, and social media platforms such as LinkedIn.
- Invite current employees to spread the word about Careers in Caring. Make your current employees your ambassadors! Ambassadors are the “career dream team” that can represent your organization at career fairs, facility tours, or visits to local education or training institutions.
- Share your stories. Share your employees’ stories and why they love what they do on social media (check out the “Why I Care” videos for inspiration).
- Promote your efforts in the press. When you’re ready, involve local media! Outline your recruitment efforts and the meaningful careers in long term care and share with your trusted local reporters. This is a great way to spread the word in your community. (See our press tools).
Get everyone to spread the word about Careers in Caring!
Review our Careers in Caring brand guidelines which provide detailed design elements and key specifications on the logo, fonts and recommended photography. Follow these guidelines when developing collateral materials and on social media to build a stronger presence for your hiring campaign.
The Careers in Caring logos, videos, and photos can be used on social platforms, websites and other materials for further promotion.