How to Get Started

Learn how to launch your own recruitment campaign with our step-by-step guide.

Get Started


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From high-level messaging to sample job posts and how-to videos, we have developed resources and collateral to help you recruit and employ future caregivers in long term care.

Who Are You?

Long term care is hiring – and we need thousands of caregivers to join our profession and care for those most in need. Careers in Caring is a nationwide campaign to help build and strengthen the long term care workforce by providing facilities with research-tested messaging and proven practices to recruit the needed staff.