Introducing Careers in Caring
Careers in Caring – a national campaign to raise awareness of the opportunities in long term care. #CareersinCaring
How to Get Started
Learn how to launch your own recruitment campaign with our step-by-step guide.
Get StartedVideos
Long Term Care is a Calling
For those who work in long term care, they are moved to serve others and make a difference in the lives of their residents. #CareersinCaring
Long Term Care Career Advancement
Long term care offers staff the opportunity to develop their skills and grow in their careers. #CareersinCaring
Blog
Arkansas Health Care Association Launches First of Its Kind Nursing School to Build Workforce Pipeline
Aug 12, 2025
Across the country, providers and long term care professionals are constantly thinking outside the box to find innovative ways to fill the workforce pipeline. Faced with a growing shortage of licensed practical nurses (LPNs) across their state, the Arkansas Health Care Association (AHCA) is launching a new, innovative way for providers to find passionate caregivers Read More
Building the Future of Care: How to Kickstart Your LTC Apprenticeship Journey
Apr 15, 2025
If you’ve been thinking about launching a registered apprenticeship program at your long term care facility but aren’t sure where to start, you’re not alone—and we’re here to help. Check out this new Careers in Caring resource: a Q&A with our apprenticeship partner, Equus Workforce Solutions, that shares how to get started building a high-quality Read More
Shining a Light on Caregivers: The Nebraska Health Care Association’s Docuseries “People Worth Caring About”
Jan 27, 2025
The Nebraska Health Care Association (NHCA) has launched a compelling docuseries, People Worth Caring About, that provides a fresh perspective on the vital role of caregivers in nursing homes and other long term care settings. By telling the stories of the individuals who dedicate their lives to this profession, NHCA is fostering a greater understanding Read More
Arkansas Health Care Association Launches First of Its Kind Nursing School to Build Workforce Pipeline Aug 12, 2025
Across the country, providers and long term care professionals are constantly thinking outside the box to find innovative ways to fill the workforce pipeline. Faced with a growing shortage of licensed practical nurses (LPNs) across their state, the Arkansas Health Care Association (AHCA) is launching a new, innovative way for providers to find passionate caregivers Read More
Building the Future of Care: How to Kickstart Your LTC Apprenticeship Journey Apr 15, 2025
If you’ve been thinking about launching a registered apprenticeship program at your long term care facility but aren’t sure where to start, you’re not alone—and we’re here to help. Check out this new Careers in Caring resource: a Q&A with our apprenticeship partner, Equus Workforce Solutions, that shares how to get started building a high-quality Read More
Shining a Light on Caregivers: The Nebraska Health Care Association’s Docuseries “People Worth Caring About” Jan 27, 2025
The Nebraska Health Care Association (NHCA) has launched a compelling docuseries, People Worth Caring About, that provides a fresh perspective on the vital role of caregivers in nursing homes and other long term care settings. By telling the stories of the individuals who dedicate their lives to this profession, NHCA is fostering a greater understanding Read More
Resources
From high-level messaging to sample job posts and how-to videos, we have developed resources and collateral to help you recruit and employ future caregivers in long term care.
Who Are You?
Long term care is hiring – and we need thousands of caregivers to join our profession and care for those most in need. Careers in Caring is a nationwide campaign to help build and strengthen the long term care workforce by providing facilities with research-tested messaging and proven practices to recruit the needed staff.
