October 31, 2024

How to Turn Staff Into Recruiters: Careers in Caring Champions

Demand for compassionate and skilled caregivers continues to grow, and transforming long term care staff into Careers in Caring Champions offers a powerful solution. 

Careers in Caring Champions are dedicated individuals who serve as advocates and representatives for their profession, sharing their first-hand experiences and insights. By equipping these staff members with the tools to communicate effectively about the rewards and opportunities within caregiving, we can amplify their voices to inspire the next generation to embrace a fulfilling career in caring. This initiative not only strengthens the workforce but also fosters a deeper understanding of the vital role caregivers play, ensuring a brighter future for both caregivers and those they serve.

Your Careers in Caring Champions should be willing to share their educational and career journeys with students. The guide below will assist you in steps you need to take to organize impactful engagement and turn your staff into recruiters. 

1. Select Your Staff to Become Champions

  • Consider the following criteria when selecting staff members:
    • Understands the core values of the company 
    • Is well-spoken and represents the organization well 
    • Comfortable speaking in front of audiences
    • Willing to participate in career fairs, facility tours, or other recruitment events
    • Displays diverse careers and opportunities 

2. Preparing Staff

  • Once you have identified a group of Champions, prepare them to represent your organization and help them understand the role they will play. 
  • Have them review the following resources:
  • Have your Champions build their own presentation deck in preparation to participate in job fairs, present to local schools, and inform the next generation of the opportunities available in this profession. The presentation should include their personal story, education pathway, job search and information about their current career and career path.
  • Have them rehearse their presentations with you to ensure they align with your expectations and effectively showcase their commitment to caregiving.

3. Engage Your Champions

  • In your local schools
  • During tours of your facility
  • At career fairs or industry events
  • With local youth organizations
  • With local media

The Careers in Caring Champions should evolve into your primary spokespeople for recruitment efforts. As they gain experience and confidence, you should feel at ease trusting them with driving recruitment initiatives. These champions can also make great mentors for new staff! 

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